Finding Opportunities in Adversity: The Case of Rosho

A new startup is shaking up the food industry with its line of gourmet nut butters. The company, Rosho Tanzania, is the first in the country to offer a range of delicious and healthy organic nut butters, made from high-quality ingredients and crafted with care. And in a world where convenience and instant gratification often take precedence, it’s heartening to see a startup that is focused on crafting quality products that are both delicious and good for you.

How it all began? Co-founder Mohammed Hussein Rashid, saw his large consignment of organic cashew nuts stranded after the closure of all international gateways, due to the surge of the COVID-19 pandemic. He was faced with a tough choice: either forfeit his investment or come up with an innovative solution.

Sabiha Rashid, his wife and co-founder, then became inspired to create a line of nut butters that would offer consumers a tasty and healthy alternative to traditional spreads and snacks. From there, Rosho was born with the use of only the finest ingredients, including locally sourced organic nuts, to create its gourmet nut butters. Each flavour was carefully crafted to provide the perfect balance of taste and nutrition, with no added sugars or artificial preservatives. The nut butters continue to be gluten-free, vegan-friendly, and contain high levels of healthy fats and protein, making them the ideal snack for anyone looking to maintain a healthy lifestyle. In addition to all this, Rosho remains to be an impact driven venture – with its recruit women only principle.

The startup’s nut butters are available in a variety of flavors, including classic favorites like double chocolate and white chocolate, as well as more unique and exciting flavors like cream cheese, cinnamon and, and mocha. Each flavor is packaged in stylish jars and is available for purchase online or at select specialty food stores.

The response to the startup’s nut butters has been overwhelmingly positive, with customers raving about their taste, texture, and quality. Rosho’s nut butters stand out as a premium product that is truly delicious and nutritious.

Mohamed is proud to have created a product that offers consumers a healthy and sustainable option and is thrilled with the response the nut butters have received. With plans to expand the product line and reach a wider audience, Rosho is poised to make a big impact in the food industry and become a leader in the gourmet nut butter market. Currently, Rosho nut butters are available in Tanzania, Kenya, Malawi, United Arab Emirates (UAE), United Kingdom (UK) and Canada.